One of the first benefits of having a pre-event press release published is that you can enrich the event potential being approached by third parties seeking to benefit from the event's publicity.
On the next day after my press release had been published in Behind the Spin, I was contacted by Andrew Thomas, the publisher of The Communicate Magazine who offered a free subscription for the magazine (worth £90) as a prize to the three winners and a free entry to five of their annual conferences on corporate and financial communications as the main prize for the one selected winner which was worth over £2,500.
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